In the name of ALLAH, the most beneficient, the most merciful


Contemporary Mass Media (MCM520)

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Brief survey of origin and development of press in Europe and America Sub continent pre- partition, History and development of radio in the world UK -BBC, ( Europe) USA - Voice of America, etc. (America) Sub-continent -All India Radio and Radio Pakistan etc. Brief survey of origin and development of TV in Europe and America Sub continent, south Asia, Brief survey of origin of film and recording industry in the world Europe and America, South Asia (Sub-continent), New Media What is new media? Origin and development of internet, new media New Media Panics (Advantages/disadvantages), Major Media organizations of the world, News Agencies Newspapers and Magazines, Radio channels TV channels and Production Houses Film Production Houses, Mass media and globalization What is globalization? Understanding the difference between globalization and internationalization Mass media - an important tool, Impact of globalization Threats of global media to native cultures and economy of poor and developing countries – a step towards uni-polar world Free flow of information; people’s right to know and globalization, Media moguls/tycoons/giants of the world Emergence /Background realities/ reasons/objectives Five major giants out of nine, Present situation: how they are ruling and achieving their objectives Hindering freedom of expression, Demand for a new information order by developing countries, Ownership patterns, organizational Structures and management of mass media in the world. Why media ownership matters? Effects of ownership on content, Mass media organizations in South Asia, Mass media organizations in Europe and America, Use of media by power blocks, super powers Exploitation of media, Mass Media and Contemporary Social Issues Human Rights and media Human trafficking, Drugs Arms smuggling Aids/ Cancer Child rights, Women and Media Portrayal of women in media, Women empowerment Women rights Issues of Women in developed, developing and poor countries, Environment and Media Industrialization, Global warming Pollution UN framework convention on climate change, Media and Consumerism Consumerism and capitalism, Media advertising sells an image, Western society and consumerism, Extremism and terrorism What is extremism and terrorism? ( Social and psychological reasons of extremism and terrorism), Difference between fundamentalism and extremism Violence and media, Islamo-phobia and west – All terrorists are Muslims Propaganda against Islam on Western Media, Islamic channels Combating terrorism, Population: The magnitude of Population growth and its consequences International media programs to control population and to create awareness, Poverty alleviation and mass media ,New Information Communication Technologies: Need and Cultural contexts What are ICTs? Rapid growth in ICT use among Young people, ICTs and development Trends in E-strategies, New Communication Revolution Importance of Digital Media, Social and cultural impact of digital media in the modern world, Information Society Concept of information society Ethics and Values in digital age/ information society, Can privacy be protected in the Information Age? Are people better informed in the Information Society? Is Television Harmful for Children? Mass Persuasion And Propaganda, The nature and function of propaganda (historically and in contemporary society), Theories and techniques of propaganda and implications of propaganda for democratic values, Understanding the difference between Persuasion and Propaganda, Communication And Culture What is popular culture? Relationship between Mass Media and Popular Culture (mass media - a tool), Seeing Ourselves: Media and Representation Selling Images and Values, Our Constructed World: Media Environments the Global Citizen New and Converging Technologies, New and Converging Technologies Popular culture and consumerism

Recommended Books

1Introduction to Mass CommunicationW.K. Agee, P.H. Ault
2International communication: Continuity and changeDaya Kishan Thussu
3Media/impact - an introduction to mass mediaShirley Biagi
4Media and Culture: An Introduction to Mass CommunicationRichard Campbell

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Course Codes

ACC311 ACC501 BIF401 BIF402 BIF601 BIF731 BIF732 BIF733 BIO101 BIO102 BIO201 BIO202 BIO203 BIO204 BIO301 BIO302 BIO303 BIO502 BIO731 BIO732 BIO733 BIO734 BIT701 BIT703 BIT710 BIT715 BNK601 BNK603 BNK604 BNK610 BNK611 BNK612 BNK613 BNK701 BNK703 BNK704 BNK725 BT101 BT102 BT301 BT302 BT501 BT603 BT605 BT731 BT732 BT733 BT734 BT735 CS001 CS101 CS201 CS202 CS205 CS206 CS301 CS302 CS304 CS310 CS311 CS312 CS314 CS315 CS401 CS402 CS403 CS405 CS407 CS408 CS409 CS410 CS411 CS431 CS432 CS435 CS501 CS502 CS504 CS506 CS507 CS508 CS510 CS601 CS602 CS604 CS605 CS606 CS607 CS609 CS610 CS611 CS614 CS615 CS620 CS701 CS702 CS703 CS704 CS706 CS707 CS708 CS709 CS710 CS711 CS712 CS713 CS716 CS718 CS721 CS723 CS724 CS726 ECO302 ECO303 ECO401 ECO402 ECO403 ECO404 ECO406 ECO501 ECO601 ECO602 ECO603 ECO704 EDU101 EDU201 EDU301 EDU303 EDU304 EDU305 EDU401 EDU402 EDU403 EDU404 EDU405 EDU410 EDU411 EDU430 EDU431 EDU501 EDU505 EDU510 EDU512 EDU515 EDU516 EDU601 EDU602 EDU603 EDU604 EDU654 EDU702 EDU705 ENG001 ENG101 ENG201 ENG301 ENG401 ENG504 ENG506 ENG507 ENG508 ENG509 ENG510 ENG511 ENG512 ETH201 ETH202 FIN611 FIN621 FIN622 FIN623 FIN624 FIN625 FIN630 FIN704 FIN711 FIN722 FIN723 FIN725 FIN730 GEN731 GSC101 GSC201 HRM611 HRM613 HRM617 HRM623 HRM624 HRM625 HRM626 HRM627 HRM628 HRM713 HRM724 HRM727 ISL201 IT430 MCD401 MCD402 MCD403 MCD501 MCD502 MCD504 MCM101 MCM301 MCM304 MCM310 MCM311 MCM401 MCM404 MCM411 MCM431 MCM501 MCM511 MCM514 MCM515 MCM516 MCM517 MCM520 MCM531 MCM532 MCM601 MCM604 MCM610 MGMT510 MGMT611 MGMT614 MGMT615 MGMT617 MGMT622 MGMT623 MGMT625 MGMT627 MGMT628 MGMT629 MGMT630 MGMT631 MGMT723 MGMT725 MGMT727 MGMT728 MGMT729 MGMT730 MGT101 MGT111 MGT201 MGT211 MGT301 MGT401 MGT402 MGT404 MGT411 MGT501 MGT502 MGT503 MGT504 MGT510 MGT513 MGT520 MGT522 MGT601 MGT602 MGT603 MGT604 MGT610 MGT611 MGT612 MGT613 MGT621 MGT703 MGT704 MGT705 MGT711 MGT713 MGT722 MKT501 MKT529 MKT530 MKT610 MKT611 MKT621 MKT624 MKT625 MKT627 MKT630 MKT703 MKT711 MKT721 MKT724 MKT725 MKT730 MKT731 MTH001 MTH100 MTH101 MTH201 MTH202 MTH301 MTH302 MTH303 MTH401 MTH403 MTH501 MTH601 MTH603 MTH631 MTH632 MTH633 MTH634 MTH641 MTH701 MTH706 MTH721 PAK301 PAK302 PHY101 PHY301 PSC201 PSC401 PSY101 PSY401 PSY402 PSY403 PSY404 PSY405 PSY406 PSY407 PSY408 PSY409 PSY502 PSY504 PSY505 PSY510 PSY511 PSY512 PSY513 PSY514 PSY515 PSY610 PSY631 PSY632 SOC101 SOC401 SPT730 STA301 STA304 STA404 STA406 STA408 STA621 STA630 STA730 STAT730 URD101 ZOO502 ZOO731